// off pitch
The campaigns the house builds to outlast the game.
How we work BICOFINO × ADIDASAdidas × Bicofino. A sponsorship from the German brand is a strong sign of a young talent's potential, and Lucas Henrique (São Paulo FC) has been an Adidas athlete since he was 14. The screen runs through the three announcement artworks and two product pieces — the Predator boots and Messi holding the boot; the cards show the contract signing, the athlete at the brand's offices and the table-football match.
BICOFINO × ADIDAS
Signed at 14
A sponsorship from the German brand Adidas is a strong sign of a young talent’s potential: the brand is famous for finding phenomena while they are still teenagers. Our athlete Lucas Henrique (São Paulo) has been an Adidas athlete since he was 14.