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The campaigns the house builds to outlast the game.

How we work BICOFINO DAY × INSTITUTO NEYMAR JR

Bicofino Day at Instituto Projeto Neymar Jr., 14 January 2024. The annual event where the house athletes, from different clubs, play on the same side — Black Bicofino against White Bicofino — and then sit through a lesson on something their formation needs. This edition: the social side. The Institute pitch, which does not open to the public, was lent to Bicofino alone, and the athletes saw up close the work that widens opportunities for children and teenagers in social vulnerability through education, culture, health and sport. The reel carries the film of the day; the cards show the Institute pitch and the athletes Julio Cezar and Gui Kerchner in the match.

BICOFINO DAY — INSTITUTO NEYMAR JR

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To form is to give back

Once a year the house athletes drop their clubs — São Paulo, Palmeiras, Vasco — and play on the same side: Black Bicofino against White Bicofino. Then comes the lesson on what a career does not teach. In 2024 the subject was the social side, and the classroom was the pitch of Instituto Projeto Neymar Jr., which does not open to the public and was lent to us alone. In front of families, club directors and scouts, the boys saw up close the work that widens opportunities for children and teenagers in social vulnerability through education, culture, health and sport. Giving back is part of being formed.