// off pitch
The campaigns the house builds to outlast the game.
How we work BICOFINO DAY × KONAMIKonami × the first Bicofino Day. In partnership with the Japanese game developer, the first edition of the house's annual event brought the Bicofino White and Black under-12 sides together for a friendly match at the Arena Soccer Grass Neymar Jr., with Puma boots for the athletes, rhymes from Futparódia and table football with Bebeto, Cafu and Anthony. The reel carries the film of the day; the cards show both sides lined up, the group photo with the guest stars and the squad behind the Konami board.
BICOFINO DAY × KONAMI
The first of them all
Before it became a tradition, Bicofino Day was a first time. The house’s White and Black under-12 sides faced each other at the Arena Soccer Grass Neymar Jr., and Konami, the Japanese gaming giant, was there from the very start. Every athlete left with new Puma boots. There were rhymes from Futparódia. And there was table football with Bebeto, Cafu and Anthony. Every beginning needs someone to believe first. Konami did.