// off pitch
The campaigns the house builds to outlast the game.
How we work LANG LANG × MONTBLANCLang Lang × Montblanc, a Bicofino campaign. A Bicofino Club night with Montblanc: a private audition of pianist Lang Lang on the rare Steinway & Sons, gathering São Paulo society at home — not for sale and closed to the press, while the Sala São Paulo and Municipal do Rio concerts sold out. The reel carries the film of the night; the cards show Lang Lang at the piano, receiving the Brazil shirt and among the guests.
LANG LANG — AVANT PREMIÈRE
Access is the work
A Bicofino Club night that gathered São Paulo society at home for a private audition of Mr. Lang Lang on the rare Steinway & Sons. The Sala São Paulo and Municipal do Rio concerts were sold out; this night was not for sale, nor open to the press. We introduced the city to the pianist, and the pianist to the city.