// off pitch
The campaigns the house builds to outlast the game.
How we work LORO PIANA × FC BICOFINOLoro Piana × FC Bicofino, a Bicofino campaign. Launch of the new FC Bicofino kit as a tribute to Loro Piana, set in Trieste. The reel moves through the city and the garment; the cards show the co-branded shirts and the models wearing the collection. Discretion and material above the logo.
FC BICOFINO — NEW KIT
First touch
Launch film for the FC Bicofino shirt by Loro Piana, set against Trieste — the elegant Italy that tourism never reaches. Fabric that reveals itself in the touch, before any logo. A tribute: this is how Bicofino wears its admiration for Loro Piana.