// off pitch
The campaigns the house builds to outlast the game.
How we work RICHARLISON × CLEARRicharlison × Clear, a Bicofino campaign. On the eve of the Qatar World Cup, Richarlison debuted the Corte Antizica — a haircut shaped like a sprig of rue, the plant Brazilians use to ward off bad luck — made with Clear. The reel carries the campaign film; the cards show the salon hair wash, the campaign mascot in London and the behind the scenes.
RICHARLISON — CORTE ANTIZICA
Luck on his head
On the eve of the World Cup, Richarlison debuted a haircut shaped like a sprig of rue — the plant Brazilians use to ward off bad luck. Named the Corte Antizica and made with Clear, it became a fans’ good-luck charm and carried a very Brazilian superstition onto the pitch.